Why B2B Brands Should Host Virtual Communities
Right now, supporting each other is going to be the best way to move forward. Getting together and pooling knowledge will help folks thrive, or at least survive, in difficult marketplaces like this one. So how do you encourage this? Build a community. Goodwill is a powerful tool, and B2B brands that facilitate support groups find it is also good for generating demand. As marketing guru Drew Neisser explains in a recent special report on B2B Demand Generation, "if you really want new customers, focus on your current ones." There are a few ways to do this well, but most successful iterations will identify one or a few core challenges in their industry, create a space for a discussion, and be the one to spark said discussion. Let’s take a…
