Why B2B Brands Should Host Virtual Communities

Why B2B Brands Should Host Virtual Communities

Tech
Right now, supporting each other is going to be the best way to move forward. Getting together and pooling knowledge will help folks thrive, or at least survive, in difficult marketplaces like this one. So how do you encourage this? Build a community. Goodwill is a powerful tool, and B2B brands that facilitate support groups find it is also good for generating demand. As marketing guru Drew Neisser explains in a recent special report on B2B Demand Generation, "if you really want new customers, focus on your current ones."  There are a few ways to do this well, but most successful iterations will identify one or a few core challenges in their industry, create a space for a discussion, and be the one to spark said discussion. Let’s take a…
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What to Do When Your Marketing Team Plays Like a Solo Act

What to Do When Your Marketing Team Plays Like a Solo Act

News
If team morale is falling and you're unsure how to give it a boost, you might want to take a look at how you're sharing your wins. In their new expert report, B2B marketing agency Renegade, LLC analyzes common pitfalls in the marketing world. Renegade's CEO Drew Neisser offers the report as 12 easy-to-digest tips on making your business run better with some simple assessments. The report, "How to Drive Effective B2B Brand Strategy in 2020," pulls together business insights from over 350 CMOs Neisser interviewed for his popular podcast, "Renegade Thinkers Unite," as well as his Ad Age column. In the report, Neisser distills expert marketing wisdom along with his agency's years of professional experience into a powerful piece of business advice that will make you take a hard look…
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