What to Do When Your Marketing Team Plays Like a Solo Act

If team morale is falling and you’re unsure how to give it a boost, you might want to take a look at how you’re sharing your wins.

In their new expert report, B2B marketing agency Renegade, LLC analyzes common pitfalls in the marketing world. Renegade’s CEO Drew Neisser offers the report as 12 easy-to-digest tips on making your business run better with some simple assessments.

The report, “How to Drive Effective B2B Brand Strategy in 2020,” pulls together business insights from over 350 CMOs Neisser interviewed for his popular podcast, “Renegade Thinkers Unite,” as well as his Ad Age column. In the report, Neisser distills expert marketing wisdom along with his agency’s years of professional experience into a powerful piece of business advice that will make you take a hard look at your own practices.

When it comes to motivating (or bringing down) employees, leaders are often the ones who need to fix the problem of sharing credit and praising teamwork. Here’s how to spread that spotlight:

How to Cheer for Your Marketing Team

In the brand strategy report, Neisser spells out the dangers of praising only the top members of your organization’s team. Instead, he points out, it’s far better to see the organization as a whole and to celebrate wins together.

“In truth, we marketers can’t drive meaningful organizational change on our own,” he writes. “We need a lot of help from a lot of other departments.”

The way to get that help is to make sure that as a leader, you’re making sure your department heads are cheering for their teams as well. Make a big noise together to celebrate wins that were a collective effort — as much of what we do in marketing is.

  • Use HR to: Engage employees with feedback, brand insights from internal teams, and monitor when morale might be dipping low on a regular basis.
  • Tap your CFO to: Adjust their measuring metrics to take the temperature of your internal teams. Employees should feel that they are a part of the organization’s overall financial and socio-economic goals.
  • Ask your Head of Sales to: Let you join them on sales calls as casual observers to get a sense of how the business is marketed to the outside world by your own employees. If the pitch isn’t aligned with company goals or your team is selling something you’re not offering, make a course correction so everyone is on the same page.

This all goes to show that the prime leader of a marketing group can enlist employees to be fully engaged, enlightened and encouraged to work toward the same goals. That boost of a sense of T-E-A-M at the core of your work ethic can be stronger than any half-hearted team-building exercise in the break room, and you’ll see the results in your bottom line.

That’s just the tip of the iceberg, however. Want to learn more about how you can improve your marketing for your business? Read the full report online.