Category: Tech

There are many variables that come into play when you start a business; the marketplace, the economy, your product or service, even your customer service plays a role, and every entrepreneur knows there will be many obstacles and setbacks that must be overcome. Of all the aspects of setting up an e-commerce business, digital marketing stands above all others in terms of importance, as without specialist SEO services, your chances of success are greatly reduced. Search Engine Optimisation SEO for short, this is the art of improving a website’s rankings within an online search and this is how potential customers will find you. Millions of people use Google to source products every day and with SEO services, your website will be more prominent when specific keywords are used. Whatever you…

Right now, supporting each other is going to be the best way to move forward. Getting together and pooling knowledge will help folks thrive, or at least survive, in difficult marketplaces like this one. So how do you encourage this? Build a community. Goodwill is a powerful tool, and B2B brands that facilitate support groups find it is also good for generating demand. As marketing guru Drew Neisser explains in a recent special report on B2B Demand Generation, "if you really want new customers, focus on your current ones."  There are a few ways to do this well, but most successful iterations will identify one or a few core challenges in their industry, create a space for a discussion, and be the one to spark said discussion. Let’s take a……

If you are fed up with your 9-5 job and would like to join the many thousands of Australians who now run their own online business, there’s a lot to consider. In order to provide a comprehensive service from checkout to delivery, you will need the help of several third-party companies, as they are the key to competing with the big players, who have all the resources to provide a 5-star purchasing experience. Web Design The first specialist you’ll need is a web developer – someone who can turn your design concept into a working shopping cart website – plus the web developer can host your site and even register the domain name for you. You provide the content (product images and descriptions) and the webmaster will upload the content…