How To Brainstorm Better Content Ideas

When it comes to content creation, having an idea is one of the most important initial steps. However, it can be challenging to identify new concepts and unique perspectives to tackle a topic.

That is where brainstorming comes in. It is a process of jotting down different ideas in one place and then choosing the best one to write on a specific topic. It allows writers to negate a cluttered mind and come across topics and ideas to start content creation.

Brainstorming Techniques For Better Content Ideas

There are several brainstorming techniques that writers use to create better content ideas. Let’s discuss the most efficient ones briefly.

Create A Concept Map

A concept map is a visual representation and arrangement of information. It illustrates concepts and ideas as well as the relationship between them. For example, you can write important sentences and phrases while creating a concept map for your topic (often encased in circles, triangles, boxes, etc.) and then connect it with the related concept by drawing arrows. Afterward, you define how the ideas are related to the topic.

Moreover, you can easily create a concept map for your topic easily online by using Miro.

Make A Word Bank

Using repetitive words can make your content unappealing to the target audiences. If you want different words related to your topic, try creating a word bank. Moreover, you can use a dictionary or read other blogs or articles on the same topic to find new words associated with your topic without repeating the same terms.

Try Freewriting

Freewriting is a commonly used brainstorming technique for writing content, as it encourages you to document whatever comes up in your mind. You do not have to worry about the structure, typos, grammar, spelling, or anything else. All you have to do is write your ideas on a piece of paper or your computer.

Once you finish writing, analyze which ideas you can use in your topic and what you are interested in covering.

Practice Clustering

Clustering allows you to examine how your thought relate. When you are out of ideas, write a topic in the center of a page. Then, write about the subject and think of a related topic or idea linked to the core theme.

Repeat this technique several times until you get numerous ideas in a web-like style that stem from the main topic. Moreover, clustering allows you to view your writing ideas in a distinctly visual way.

Use Storyboarding

Storyboarding is used to determine whether a topic is correct or incorrect. Moreover, the writer will know which part of the subject needs more research.

Post-it notes and images are used in this approach to articulate cognitive processes. Create a board and use words, photos, or phrases to project your ideas. Remove any thoughts that are irrelevant to the topic.

Moreover, storyboarding is a synthesis of visual and verbal thinking. According to studies, the mix of verbal and visual thinking plays an important role in generating innovative ideas.

Try The Zero Draft Technique

The zero draft technique is a kind of freewriting technique. This brainstorming method assists writers in recognizing the information they already know and what further is required to complete the topic.

For this, write down what you know and do not know but think is important for the issue on a blank sheet of paper. Consider the significance of the subject as well.

There is no need to filter your thoughts or views at this point. Instead, the primary goal is to gather everything in a blank space.


As businesses embrace a digital presence, content creation will be paramount to garnering a loyal audience and attracting visitors. Coming with new and unique ideas will be crucial in developing a successful content strategy.

Brainstorming can help collect different ideas and create high-value links between various topics. It can also help reveal your subconscious preferences, helping you make better content.

You can use any of the above brainstorming techniques to make your content better. They can help you unearth new ideas, helping create valuable content.